Category kings: How life changing categories and movements are created
How to Create a Market That Follows You
Positioning, Persuasion & the Architecture of Authority
Hitler: The Dark Power of Category Creation
How one man created the most destructive movement in history — and what it teaches us about the psychology of mass persuasion.
Donald J. Trump: The Only Choice to Make America Great Again
How Trump reframed the political game by creating a new category and positioned himself as the sole solution.
Jesus Christ: The Birth of the World’s Biggest Movement
how Jesus created a new spiritual category that became the largest religion on earth.
Michael Saylor: Bitcoin as a Treasury Standard
How Saylor created the corporate Bitcoin movement — and positioned himself as the thought leader of a new financial category.
Russell Brunson: Funnels as a Way of Life
How Russell built a cult-like following by evangelizing funnels and turning ClickFunnels into a $100M+ category king.
Your Turn: Becoming a Category King in Your Industry
Reflect, define, and dominate — choose your space, create your movement, and lead your market.
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